Avoid long URLs
To ensure that your website visitors, as well as different search engines, can easily understand your URL, it is good practice to enable WordPress permalinks. By enabling permalinks, you can use more descriptive keywords in URLs instead of lengthy product IDs.
In the computing world, breadcrumbs are good! In a nutshell, a breadcrumb link can be found at the top of your product pages that can help your website visitors by showing them which page they are currently on and how they were browsing before getting to the current page. Hence, it makes it easier for your website visitors to return to the previous categories they browsed through.
On top of that, search engines like Google also use breadcrumb links to evaluate your website structure. This brings us to the next…
5. Make sure your website is easy to navigate
You definitely don't want your website visitors to Latest Mailing Database wait patiently while browsing through the various interesting products on your online store. So make sure your website navigation is intuitive.
Start with your main navigation. It should be very simple. If the link is not that important, place it on the footer of the site (not the main navigation bar).
This way, users will still have access to all the key parts of the site, but the main navigation menu will remain clean and simple. Another benefit of doing this is that Google's search bots can find all of your pages.
At the end of the day, if you have clean navigation on your site, users will be more inclined to stay on your site longer, which can drastically reduce your bounce rate. A lower bounce rate usually means higher ranking in search results.
6. Write your own product description and meta description
Although product descriptions are often short, you should still make sure they are accurate and include relevant keywords in a natural way. In some cases, you might want to simply copy a product description that the manufacturer has already written, but that might mean your online store will rank lower in search results.
In addition to writing your own product description, take some time to write your own meta description. Simply put, a meta description is a short description of the content that appears below the title of a search result entry. The length of the meta description is usually around 160 characters (there is no set length though).