The single episodes of "It's Just a Breakup" and "Life Has Begun to Me" are both 3-5 minutes long and can be divided into short dramas. Compared with the celebrity blessing of "Life Has Got My Hands on Me" and the promotion on iQIYI, "It's Just a Breakup" is much more low-key.
Maybe you haven't heard of "It's Just a Breakup", because this magical drama is not broadcast on mainstream video platforms such as phone number list Tencent and iQiyi, nor is it broadcast on station B, but from Douyin, the most popular short video at the moment APP; of course, the traffic distribution mechanism of the platform is different, and it is not easy to actively brush the content on Douyin.
Short dramas like "It's Just a Breakup", "Seven Uncle Brain", and "Don't Worry About the Overlord" are popular on Douyin, and Kuaishou also has similar short dramas, which are richer in terms of subject matter and content, and even the latter It launched a small theater function for everyone to follow the drama.
From recording with short videos to shooting short dramas may be a test for video bloggers to expand their "playing road".
With the popularity of short videos, traditional life vlogs, Sannong content, unboxing videos, funny jokes, etc. have become "homogenized" with the increase in the amount of content. Latecomers can only rely on better appearance and more fun. From this point of view, it may no longer be easy to keep the popularity going.