Or if you post blog posts regularly, it probably doesn't matter if users are bouncing off every one of them. Total number of visitors / page views. If it's consistent and/or increasing, you're attracting better leads. If something isn't working – if an organic listing isn't getting clicks or a form isn't filling out – try other options. Rewrite the title and meta description that appear in search results. Shorten the form and change the color of the button. If small changes
don't seem to help, re-evaluate your user intent research and make sure you're answering your audience's questions better than the competition. These metrics demonstrate signals of a larger problem with your content not performing. Use SEO to influence jewelry retouching service B2B buyers at every stage A business that doesn't recognize the connection between the buyer's journey and content creation ultimately wastes time and misses out on potential customers.
However, aligning SEO, content marketing, and the buyer's journey is the secret to creating a brand voice and presence that nurtures prospects throughout their own buying journeys. Define your buyer's journey, uncover insights through keyword research and user intent, then create content for each stage. When you go to measure your efforts, you'll find that the metrics speak for themselves. The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.