Goal setting in content marketing In contrast to KPIs, which Whatsapp Mobile Number List can be reset only for each new quarter, objectives in OKRs can be updated at any time if initial conditions change. With OKRs, you will not waste your time working on goals that are no longer relevant to you. Step 3: Audit Your Existing Content In a nutshell, a content audit is a process of organizing, analyzing, and improving your existing content. It can help you get the most out of your existing pages while potentially saving resources.
It’s also essential to better understand what content resonates with your audience, from topics to formats. According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. Generating more organic traffic, ranking higher, and boosting engagement are some of the main benefits of a content audit. Results from content audit Use the audit to answer the following questions: Which content topics and keywords seem to be working best? Which formats generate the most engagement and conversions?
Which channels drive the most traffic? Follow these guidelines and use the Content Audit tool to run automated content audits on your website. Step 4: Develop a High-Level Editorial Plan and Content Calendar Planning your content allows you to allocate your resources appropriately, see which workflows are taking longer than expected, and adjust your expectations accordingly. Prioritize Your Actions One of the essential elements of efficient planning is prioritization.