22. Create a white paper a white paper is a great way to demonstrate your expertise. Use them to show that you are aware of the challenges your customers are facing and can offer solutions. Example: you may be selling a revolutionary new cleaning system. In a company employee list white paper you could show how much more cost effective and environmentally friendly it is than other systems. You can use this content asset to collect emails in exchange for downloading. Besides collecting email addresses for drip email campaigns, white papers can be ranked on their own merit. A helpful white paper also collects links. 23. Create a company employee list chart charts are big wins in the world of links. People love easy-to-digest visuals, and if you do it right, those can spread like wildfire. An example is an infographic that shows trends in an industry, such as the types of jobs available, their salaries, employment rates, etc. To make a link easier, make it easier for people to share by offering an attribution link and add your logo or company name to the image. Be sure to take the same care in creating visuals as you would with textual content. This means that everything is checked and of company employee list quality. 24. Create videos youtube is the second largest search engine, after google's web search engine. In any case, the power of a video link is massive and it should be a priority. You can create a video, host it on youtube, for example, and then provide a link for more information from the video that takes viewers to a page on your.