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Apr 10, 2022
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If a famous Saturday Night Live comedy team tampered with one of your products on air, would your agency be nimble enough to respond this Monday? Kohler In November 2016, bathroom fixture manufacturing company Kohler faced this test and the answer was yes. This was Benedict Cumberbatch's first SNL appearance , and the comic writers felt the buy email list guy was known for being cool more than anything else. They combined that fact with inspiration from Apple's iconic "1984" ad, a little potty humor, and the spot was born. The brand's in-house content studio responded quickly and confidently. Jumping on the exhibit, the team staged and photographed Kohler Chairman and buy email list CEO David Kohler in the same outfit, scene and pose. All in less than one business day. The brand representation gained almost 15 million impressions, a remarkable result for any creative team. We could tell you all about the other exciting, new possibilities possible in launching an in-house content-type studio that does much of the brand storytelling work traditionally assigned to creative agencies. Instead, why not just show off? Here are eight more in-house content studios to inspire your team. South West Airlines For more than a decade, few conversations about corporate creativity haven't at least mentioned Southwest Airlines. “We would like to become a live streaming company,” said Brooks Thomas, a member of Southwest Airlines' Social Biz team, in a timely conversation buy email list with Dish Works. "Not 24-hour news, but a company that delivers programmatic content live on a broadcast-quality schedule." L'Oreal For years content marketing advocates have referred to fab-beauty.com as an unbranded, L'Oreal-owned media property that supports industry professionals for the sole purpose of doing just that.
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