In addition, it is rumored that ByteDance is also investigating the organizational structure of Meituan, and has begun to fully deploy local life. Among them, it is also incubating its own community business, which is called "Today's Shopping". Does this situation mean that "community group buying" will become a new competition that will affect the business landscape in the next 10 years? 3. Why community group buying has become a must for giants 1. First, the market size is large enough The influx of giants is first because the fresh food market is large enough. Niu data shows that there is a total market of four trillion fresh fruits. The larger the market size, the greater the temptation for giants. According to iiMedia Research, the scale of community group purchases in 2020 will be close to 72 billion, an increase of 118%. 2. The second is that the community group buying is aimed at rigid demand and high frequency The model of community group buying focuses on fresh products. Three meals a day are indispensable text message service to everyone. It can be said to be just in need and high frequency. This kind of high-frequency demand that uses days as the consumption calculation frequency, once the link is opened, it is easy to form a stable scene value. 3. The community group buying model is closer to users and has greater value, and the model is basically clear and easy to copy The community group purchase pre-sale + self-pickup model is aimed at community home users. Compared with the pre-warehouse, store-to-home model, which covers a 3-kilometer regional market, community group buying is aimed at community-level users and is closer to users.