Goal setting in content marketing In contrast to KPIs, which Whatsapp Mobile Number List can be reset only for each new quarter, objectives in OKRs can be updated at any time if initial conditions change. With OKRs, you will not waste your time working on goals that are no longer relevant to you. Step 3: Audit Your Existing Content In a nutshell, a content audit is a process of organizing, analyzing, and improving your existing content. It can help you get the most out of your existing pages while potentially saving resources. It’s also essential to better understand what content resonates with your audience, from topics to formats. According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. Generating more organic traffic, ranking higher, and boosting engagement are some of the main benefits of a content audit. Results from content audit Use the audit to answer the following questions: Which content topics and keywords seem to be working best? Which formats generate the most engagement and conversions? Which channels drive the most traffic? Follow these guidelines and use the Content Audit tool to run automated content audits on your website. Step 4: Develop a High-Level Editorial Plan and Content Calendar Planning your content allows you to allocate your resources appropriately, see which workflows are taking longer than expected, and adjust your expectations accordingly. Prioritize Your Actions One of the essential elements of efficient planning is prioritization.

If you plan your actions, you can identify the most critical tasks or things that you can easily test. By doing this, you protect your strategy from major failures Phone Number List and find opportunities for experiments that can potentially boost your results. You can choose to prioritize in multiple ways, including: Potential gains The flow of the campaign you are Phone Number List creating What resources you’ll need to create your campaigns Product or service launches Based on that, you can decide which campaigns, topics, and formats should go first in your plan. Find Relevant Topics Start by looking at the big Phone Number List picture. What big themes do you want to cover this year? Maybe you want to tackle large, integrated campaigns. For instance, a company offering a time management app might want to focus on such Phone Number List high-level topics as productivity and work-life balance. This information should come from your audience research insights, as well as competitive research. Try generating a list of themes that are likely to Phone Number List stay effective and relevant long-term. When making a decision on whether a topic is worth pursuing, assess it across the two main dimensions: Its usefulness for your target audience Its ability to impact the Phone Number List bottom line There are several tools you can use to automate and enhance this process. One of them is the Topic Research tool that gives you ideas for subjects to cover, as well as related questions, possible subtopics, and headers.